Everything has changed drastically since the last time we refreshed our image, back on December 2019. We have grown, we have learned, we have migrated to new, virtual environments to keep working towards our goal to empower women in music. All the challenges we’ve endured have polished us, and to reflect this, we have polished our image as well.
You might be wondering what is so different about this new logotype. It contains basically all the same elements of our previous one, just “tweaked” here and there. Well, that’s the key: brand design is all about the little details and how they are presented. Technicalities as having cleaner lines, changing the white background for a very soft pink hue, or swapping around the colours of the letters make for a more professional presentation that means everything when talking about branding.
We hope you like our new concept and the supporting material we are going to make with it, and we leave you with a little challenge: if you were to commission a logotype for yourself as a professional musician, what would you tell your designer?